GEFLE DAGBLAD - ‘The Audience Let Högbo Down - 1300 At Hendrix-gala’ by “Flor”:
“A much press-covered tour with The Monkees in the USA – more than 25,000 saw their last performance in Sweden. It's what Jimi Hendrix is all about. At Friday evening just over 100 (!) cold youths saw their first show, while 1200 visitors were counted at the second show in Hogbo. In other words almost a fiasco. A contrast for a band belonging in the absolute top in the world of pop. "It doesn't matter if the audience is small," Jimi said. "I play because of the guitar playing itself, I avoid looking at my audience.* This is true. There were few times when Jimi looked at the audience. He is totally sunken into his guitar playing. Jimi follows every note with his whole body, the guitar sweeps around his body and at the same time he manages to move in a way that makes you understand why associations of mothers react. That Jimi apparently lives with his guitar he demonstrates by being able to swing the guitar, have it behind his back while still being able to play exactly as on record. Jimi also did his well-reported guitar playing with his teeth, where he gets much help by the amplifiers being turned up loudly. The drummer Mitch Mitchell and bass player Noel Redding have a rich force in the rhythm section. The drummer showed an example of great rhythm feeling. An individual rendition of Muddy Waters' "Like A Rolling Stone" belonged to the better songs. Jimi introduced "Foxy Lady" by grinding his guitar against the mike stand.
ANBETARBLADET- ‘Dramatic Jimi Hendrix In Högbo's Cold Pop-show’ by Lars Lundgren:
“It was cold in Sweden yesterday evening, so cold that we felt sorry for all of us as who waited for Jimi Hendrix during the pop show in Högbo. The first warm-up band Midnighters did not make any of the 300 of us any warmer and they are not much to write about. It became a little better when Halifax Team from Skutskar took the stage. Saxophone and flute playing and an American repertoire made the evening chill reduce half a degree. The last warm-up band The Outsiders from Stockholm played and they did it really well. Even if The Outsiders' playing is influenced completely by Jimi Hendrix, they dare show some personality on stage, which is more than one can say about many Swedish groups. [...] Jimi Hendrix has a stage style, which, without the lightest hesitation, is dramatical. While he is bouncing around in front of his amplifier and sometimes gets into intensive fighting with his microphone he makes sounds on his guitar with his fingers, palms and his teeth. His appearance with his terrified hair style and the garish colours of his stage clothes do a lot to fascinate his audience. The Jimi Hendrix Experience play loud, very loud. And since the pop-barn in Högbo totally lacks acoustics, the music was often reduced to noises. From the very first moment it was clear that Noel Redding plays a tight and good bass, and that Mitch Mitchell's aggressive drum playing melts together with the style of the group. And it is of course a pleasure that such a genius guitarist as Jimi Hendrix is classified under popular music. His music is hot and catching and one always notices the genuine blues feeling that is behind it. The Högbo audience seemed to be sceptical and adopted a 'wait and see' policy to the phenomenon Jimi Hendrix, but no one could stay untouched by the passionate music that the group plays and when everything was over we all had warmed up ears.”